It’s time to start looking ahead towards 2013, so I’m curious to know and would love to discuss…
- Are you using social media to advance a business, nonprofit or cause?
- If yes, do you have a written 2013 marketing strategy?
- If yes, is Empire Avenue a part of your 2013 marketing strategy?
My answer to these questions is yes, yes and yes. You?
Discuss…
Do You Have Empire Avenue in Your 2013 Marketing Strategy? | Empire Avenue News | Scoop.it
Dec 28, 2012 @ 15:11:18
Do You Have Empire Avenue in Your 2013 Marketing Strategy? « Barbara Fariña
Dec 28, 2012 @ 15:38:45
Dec 28, 2012 @ 15:41:47
1. Yes
2. No
3. Good idea
Dec 28, 2012 @ 15:45:43
Working in it this weekend, and Empire Avenue will play a big part in my 2013 marketing strategy
Dec 28, 2012 @ 17:17:52
Hey Torsten, that’s good to hear. Care to share more specifically how EAv will fit in your marketing plan?
Apr 02, 2013 @ 23:11:13
Empire Aveneu is going to play a large part of my 2013 marketing strategy. I have only been a user for a little bit more than a month but I have developed a lot of knowledge about how to shoot my profile up with steroids. I still have tons to learn and far to go before I can really afford to run missions daily. The most useful thing I will use these profiles for is drawing traffic to my clients SM and websites.
Apr 03, 2013 @ 06:51:10
Awesome! What’s your EAv ticker?
Dec 28, 2012 @ 16:29:04
Reblogged this on The power of plants .
Dec 28, 2012 @ 16:40:31
Yes, no, yes!
Dec 28, 2012 @ 17:19:13
Hi Robert, so you don’t have a written marketing plan, but EAv is a part of an “unwritten” marketing plan?
Dec 28, 2012 @ 16:52:55
The value of EA to marketing in 2013 has been upped .. that is a yes
Dec 28, 2012 @ 17:20:02
Thanks for the comment Gaven. How are you intending to use EAv in your marketing strategy in 2013?
Do You Have Empire Avenue in Your 2013 Marketing Strategy? | The power of plants
Dec 28, 2012 @ 17:22:07
Dec 28, 2012 @ 17:53:38
I’m still learning my ropes, as it were, and I’m a little on the fence. It does require a lot of time to get some benefits out of EA.
I’m yet to figure out how to use it most effectively. After one month, it’s been fun, but mostly a net investment.
I guess I need a few more months to get my “EA economy“ going …
Dec 29, 2012 @ 00:10:16
It does take some time to get going but the benefits can be seen very quickly. My opinion of it is that its more about the use of social media outside EA than the use of EA itself. The more you are active in social media the faster your growth becomes in EA and the more benefits you receive.
i am still learning too
Dec 28, 2012 @ 17:54:06
I think we have to reinvent how we use Empire Avenue. That is… how do we form better relationships and interact in better ways with each others social media accounts.
You see, you used the word “strategy”. When it comes to online marketing, we have to be a bit SEO smart. And, in a way, Empire Avenue is a tad bit “black hat”. Like bombings and plus bombings… especially on G+, could be a negative SEO signal to Google. When they see how we interact on Google + and YouTube, they have the potential to discount everything associated with our profile. And if our profiles are connected to our webmaster tools… which are connected to our websites… you get my drift. It is too easy to see the pattern – and to Google, we probably look a bit like spam bot accounts.
So I suggest we indeed decide what posts are important to us and WHO we want to interact with it. Because if my account has a black hat signal and I am interacting on YOUR account… well… it’s kind of like the link farm sites that we want to disavow from.
We want all activity on our accounts to truly be natural. Like bombs are not natural.
What are your thoughts?
Dec 28, 2012 @ 21:35:51
This is a great point, and it’s something I was considering earlier today. I read a story saying that the music industry had been gaming the system, getting services to drive up views and such. The article noted that techniques which artificially drive traffic or produce subscriber accounts are against YouTube account policies and can get a person banned. Those are the very things a lot of missions encourage.
It seems to me like a lot of what EmpireAvenue does could have similar impact, if a person doesn’t handle things just right. A lot of newer EmpireAvenue users don’t consider that stuff, unfortunately, so there’s perhaps an expiration date on how long EmpireAvenue can be used to drive engagement before social media sites are forced to curb its potential effects.
In the coming year, I hope to continue to use the service to let people know about my content that I publish, and to get them to share it in a more genuine way that adds value and not just noise. I know a lot of people who LOVE like bombs on Google and Facebook and such, but to me like bombs are an extremely bad idea. If social media sites and Google aren’t already penalizing that obnoxious behavior, I can’t imagine them taking long to do so.
Once everything settles, EmpireAvenue should still have value as a legitimate means of driving interested individuals to quality content. In 2013, I hope to do that right from the start, rather than waiting for Google and other sites to tell me that I have to.
Dec 29, 2012 @ 04:03:47
Hi Micheal,
I am new to marketing, but plan to start soon; I will be selling wooden toys and tree planting!
I do not understand yr jargon, like bombing, I guess its like spamming, only not malicious; I always avoid that and stop following anyone i suspect doing this (so I have no connection with any EAver).
And what is black hat?
When I start marketing I will provide high quality content! I hope others here will spread the word and I am willing to do this for others in return but only if their content is relevant to my followers.
I guess this is the point you were making also?
FS
Dec 29, 2012 @ 07:15:02
Thank you, srifer, for asking… you are right… I used SEO (search engine optimization) jargon and Empire Avenue jargon…. oops.
Black hat SEO is anything you do to try to game the system and make the search engines think you have something better or more relevant than it actually is.
The best way to market a website is to provide the best content and the best user experience… and find ways to make it known… although Google will do that for free if you have lots of good content.
“like bombs” are when someone goes to your Facebook page and hits the like button on say the next 20 posts. When you get enough people to do that, your profile looks really popular… but it is artificial and black hat… especially when you are paying people to do it – even if you are paying them with fake money. Same with G+ – hitting the G+ button on the next 20 posts as an example.
The better way to use Empire Avenue, I believe, is to develop relationships and interact on each others content in legitimate and thoughtful ways – actually reading content before liking or sharing… not re-tweeting something that you yourself did not read or click the link in the tweet… you get the idea.
Jason suggested using Empire Avenue to tell others about new content. That could work. I like the idea of giving people eaves to critique new content – or a new webstie… to test the function and suggest what I could do better – sort of like a mastermind session on my content. Personally, I don’t want pats on the back (like bombs) – I want someone in my face telling me how I can improve my content and site so ultimately I do deliver the best content relevant to my niche.
I will be launching a new site – hopefully in the next week or so. My missions will be all about critiquing my new site – so I can jack it up and fix any flow issues, etc.
Dec 29, 2012 @ 09:53:30
Thanks, Michael, we think much alike. I though to use my eaves to get marketing advice or even to get a simple marketing plan made and get it up and running. May be it works……
Dec 29, 2012 @ 07:26:26
Hi Michael, I actually agree with your logic here. While I’ve completed a few “bomb” missions, I’ve been feeling a little awkward doing that. I’m a writer, and in the writing world we shun folks who pay to get their books reviewed. This bombing practice gets uncomfortably close to that.
I complained before that EA takes way too much time… maybe that’s because I read every link I re-share and check every FB page that I like.
At any rate, at this point I’m just building my EA-conomy, trying to get to a healthy dividend flow. I like the concept of the game, and I’ve seen some folks do it right – like Paul, for example, who skillfully drives traffic to his blog, or folks who fund-raise, raise awareness for a cause, etc.
Dec 29, 2012 @ 10:56:20
Hey Austin, you said you don’t care for the practice of paying for book reviews, but what about giving reviewers free advanced copies of books? What about telling readers if they blog a review of the book they will link to it and retweet it? What about giving away copies of a book but requiring people to comment & retweet a blog post to be eligible?
There are lots of ways to motivate people and create incentives for sharing content and engaging in social media. It’s all kind of a gray area. Some people view these strategies as a quid-pro-quo and are uncomfortable with them. Other people view it all as being generous with your tribe and hoping they will be generous with you.
Dec 29, 2012 @ 18:50:57
Hi Paul, I sure do many things that you mention. I give free copies, run contests, approach bloggers and all that. There’s a clear line, however, that most writers won’t cross, and that’s giving money with an explicit intent to receive a positive review in return.
The “bombing” missions may cross that line: we offer money and we expect a bunch of positive endorsements.
I guess we’re saying the same thing here. I’m happy to engage and share the content I find “great”, i.e. relevant for my audience; I’m also keen to explore new ways to promote myself and make new connections, such as with you.
Coming back to your original question… I’m sitting on a fence, strategy-wise. Will learn and see!
Dec 30, 2012 @ 10:32:09
Hey Austin, I appreciate the reply. I’m not a published author (yet) but I do know a lot of authors and review a lot of books for authors. The line does not seem as clear to me, and that’s why I appreciate the conversation and your perspective.
>>There’s a clear line, however, that most writers won’t cross, and that’s giving money with an explicit intent to receive a positive review in return.
Is the primary issue for you that money is being paid? Or is the primary issue the expectation that the review must be positive and therefore may not be completely genuine?
If the primary issue is that money is involved, I don’t see how money is all that different from other sorts of gifts and compensation. When someone gives me a hard-covered copy of their book, they have given me something worth $10-$20. If someone gives me a link on their site or a retweet, the value of that is more difficult to define, but there is still value to it.
If the primary issue for you is the expectation that the review must be positive and therefore may not be completely genuine, then I agree with you. We expect reviews to be honest and if they’re not, that’s a problem. But, what if an author were to say, I’ll pay you xxx dollars for the time and effort of reading the book and writing a review. I want you to be completely honest in your review. Would you have a problem with that?
Similarly, if I run a mission and say, “Here’s 5,000e to spend 5 minutes on my Facebook page. Like and share whatever you like, no obligation.” Do you think that crosses an ethical line? Or a slightly different mission, “Here’s a tweet I’d like you to retweet. Click the link and view it. If it’s something, you’d like to share with your followers, retweet it, then come back to the mission & click the button to grab 5,000e as my thanks to you.” Do you think that crosses an ethical line?
Thanks Austin! I really appreciate your perspective on this.
Dec 29, 2012 @ 10:21:35
Hey Michael, I think this a great topic worth discussing – are like-bombs, +1-bombs, etc “black hat?” I think I’ll do another blog post specifically on this topic. In the mean time, just to add some food for thought, there are lots of different ways people create incentives for others to like, +1 or share their content. Additionally, there are lots of other benefits that come from missions like this.
Ultimately, though, it’s better for everyone if the likes, retweets, +1s, etc are coming from real people who are interested in our content. So finding ways to target our missions to our target audience is important.
Dec 28, 2012 @ 18:50:09
yes, I do! thanks for the post!
Dec 28, 2012 @ 18:57:57
I’m still learning the ropes (cliche).
drifter
Dec 28, 2012 @ 22:36:21
Reblogged this on charlieslang.
:: Do You Have Empire Avenue in Your 2013 Marketing Strategy? :: | Empire Avenue 101 | Scoop.it
Dec 28, 2012 @ 23:14:17
Dec 29, 2012 @ 00:07:25
1) Yes
2) No
3) for sure but need refining.
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Dec 29, 2012 @ 04:18:38
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Dec 29, 2012 @ 04:18:45
Dec 29, 2012 @ 06:13:13
Reblogged this on Social Media News !! and commented:
Do You Have Empire Avenue in Your 2013 Marketing Strategy?
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Dec 29, 2012 @ 07:26:48
Do You Have Empire Avenue in Your 2013 Marketing Strategy? « Empire Avenue Blog
Dec 29, 2012 @ 07:28:12
Dec 29, 2012 @ 11:31:26
EA hasn’t been part of my communications/marketing plan in the past. After nearly two years since first signing on to the network, I recently decided to give it a good look once again. I like what I see going on so far and plan on exploring the opportunities that exist on the network a bit further into 2013.
:: Do You Have Empire Avenue in Your 2013 Marketing Strategy? :: | Social Media, Marketing and Promotion | Scoop.it
Dec 29, 2012 @ 15:38:42
Dec 30, 2012 @ 20:48:33
Yes!
Jan 02, 2013 @ 19:12:04
Yes I am planning to use Empire Avenue more for marketing in the first half of 2013. Going to do more missions and have started saving eaves from my Daily Dividend Payments, 100k eaves a day, for my Missions War Chest. Have 850k eaves saved already.
First mission will start on Monday 7th Jan and hope to do a mission a week depending on the funds I can squirrel away
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Jan 03, 2013 @ 12:39:06
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Jan 18, 2013 @ 11:43:36
Reblogged this on cftc10.