Jason Venter, aka (e)VENTER, blogged his perspective after being on Empire Avenue for 10 months.  He writes:

There are a number of reasons that Empire Avenue works, but for me the biggest reason is that I’m trying to reach an engaged audience. The competition makes the process fun, but ultimately I’m still on Empire Avenue because I believe it allows me to get my message to others in a pain-free manner.

 Read the full post at: Hello, stranger! It’s high time I told you about Empire Avenue…