empire avenue solutionsOne of the oddest things about Empire Avenue is that it’s leaderboards are filled with people who don’t even use the site anymore. In many cases dividends and share prices of users who are long gone continue to rise. Empire Avenue ought to reward its most loyal users by giving more weight to EAv actions when it calculates dividends.


Every night when “the squirrels” calcuate the dividend that each user’s shareholdrers receive, they add together the dividend generated by the user’s top 5 networks. Empire Avenue may or may not be one of a users top 5 networks and if it is, it is given no special consideration.

That’s how Chris Pirillo can have the highest dividend of any EAv users even though he hasn’t actually been on EAv at all this week. He’s got 5 other networks that beat out everyone else’s top 5 even though EAv isn’t one of those top 5. I’ve got nothing against Chris, but…

It’s in EAv’s best interest to pay higher dividends to active users

And for two reasons in particular:

First, it’s kind of embarassing for EAv to have their dividend leaderboard and and share price leaderboard littered with people who don’t even use EAv. It shows people that some of the most successful people in social media tried EAv and didn’t think it was worth their time.

Second, the higher a person’s dividend, the more users who invest. The more users who invest, the more eaves that user has to invest in others or do missions. EAv should want to increase the wealth of the users who are most active on EAv, because they will actually use it to engage with other users through investing and missions.

Force Multiplier

The soltion is to treat EAv activity as a “force multiplier.” Instead of treating EAv like any other network, when calcuating a users dividend, EAv should add up a users top 4 networks and then multiply that by their EAv actions (and scale it if necessary so dividends don’t change dramatically). That way if a user has 0 EAv actions, their dividend will be 0. People will sell their shares, their share price will drop. If a user is very active on EAv their dividend will be higher, and their share price, wealth, and ability to invest in others and do missions will also be higher.

Two caveats…

First, the “EAv Actions” used to multiply dividends would have to span more than a week. Perhaps a month, perhaps weighted so recent activity counts more than activity from end of the timespan measured. That way dividends wouldn’t swing wildly or go to zero if a person was absent from EAv for a week for vacation or family emergency.

Second, there would have to be some cap or diminishing returns on EAv actions. I’ve seen some users with 10,000+ EAv actions in a week primarily driven by their use of semi-automated third party applications. I think everyone would agree that someone with 10,000 EAv actions in a week should not have a dividend 10x higher than someone with 1000 EAv actions or 100x higher than someone with 100 EAv actions.

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Read & vote on all the recommended improvements at 12 Critical Improvements Empire Avenue Should Make