smac-summitThere was a lot of hype and anticipation leading up to yesterday’s #SMAC Summit in New York City, but since then Empire Avenue has been conspicuously quiet.

Empire Avenue was billed as the “Presenting Sponsor” of the Summit. There was talk that EAv CEO, Dups, would be making a “big announcement” during his session. Nick posted to the EAv blog, “Make sure to keep an eye on the Empire Avenue Twitter account, as well as our Facebook page for information throughout the day!”

What happened?

EmpireAvenue_-_new_logo_2Some time during the day, Empire Avenue rolled out it’s new logo (shown to the right), which kind of looks like an “e” made to look like a spinning globe.

Empire Avenue also launched a new homepage which says:

Exchange Eaves to access people and to get Digital Entertainment (coming soon).

There’s nothing on the EAv website, though, that explains what is meant by “access people” or “digital entertainment”

EAv Silence

EAv CEO, Dups, gave his presentation at #SMAC from 3:20 – 4:00 PM ET.  Oddly, Empire Avenue has been remarkably silent since then.

What’s particularly odd is Chris Sandys, who was at the event is reporting in the community discussion that EAv has a new Chief Marketing Officer.  If EAv has hired someone specifically to do their marketing, how is it that there has been no communication at all about Dups’ session or the supposedly “big announcement?”

Does anyone else find this odd?

If you were at #SMAC, please post a comment and let us know your thoughts on the event.