Can you Measure Engagement with Social Media? What’s my ROI?

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This is a guest post by Dana Lange.

Everyone wants to know their social media ROI. How do you measure engagement and goodwill? Recently I sent out a shareholder email on Empire Avenue to celebrate my two month anniversary. Here is the original email for those that did not see it:

So today’s the day of my two month anniversary here on Eva and the much anticipated FREE GIFT. The best part about this gift is you get to name the prize. If it’s legal, ethical and moral I will do everything in my power to make it happen. All you have to do is ask. So what types of things can you ask for? Here are just a few examples:

• Need more likes to your FB Fanpage?
• Need some retweets?
• How about some likes and shares on youtube?
• Need a guest blog post?
• Do you need an introduction to someone in my rolodex?
• I’ll even purchase your shares (between 500e and 1000e).
• Heck, if you need your car washed I’ll do it if it’s feasible.

There are no strings attached and I want nothing in return. I thought about sending out a mission and giving away some eaves, but then I realized that would be all about me. I want to give back to you, increase our connection and to have fun. I do request that you ask for more than just a retweet. If you’re asking for some social media attention like that, make several requests. I also request that you be reasonable, I can’t afford to buy 200 shares in all 400+ shareholders today. You get to name the prize for this free giveaway to celebrate my two month anniversary!

If it’s a simple request just reply here in the comments. I will respond in kind when the task is complete. If it’s more complicated leave a comment to check my inbox, and I will respond in kind there as well. Let’s all have fun with this!

Best Regards,
Dana J Lange
(e)danajlange

What were the results?

Over a two day period I bought over 1000 shares in people that responded to my email. This number is in addition to any reciprocal purchases or purchases in other players. Over 50 different players participated receiving anything from tweets, blog comments, to shares and guest blog posts. For the two days the majority of my usual social media content was usurped by posts for others and was consistent with previous levels. Facebook likes was the only activity that increased during the following days. Network scores remained the same, however my Facebook Fanpage network score increased two several days later. My shares sold increased from an average of 1000 a day to 2000+ a day which has continued a week after the shareholder email. Subsequently, my share price increased from 101.71 to 106.35 one week later. Net worth also increased over 700,000 in one week’s time. There are so many moving parts; it is difficult to say this one act of generosity resulted in increased share price and increased net wealth.

What else did it do?

There are many intangible results that are very difficult to measure. Through this process I was able to connect with and engage more with my shareholders both on Empire Avenue and on other social networks. Did this create more shareholder loyalty? Only time will tell. Was I able to increase other player’s activity scores? This is too hard to measure, but doubtful.

It took over 10 hours to respond and complete the requested tasks (not including two blog posts). Was it worth it? You judge. As for me, I will do similar things in the future.

Dana J. Lange currently serves as Executive Director of the Investor Alliance Asset Management Group, a division of the HIS Real Estate Network. Mr. Lange invites you to learn to earn high and even INFINITE returns investing in turnkey real estate (on money you used to have sitting in pathetic CD’s at 4% or less) when you become a Select Member with America’s #1 Real Estate Network today! http://www.houseswithtenants.com/

Top New Empire Avenue Stocks – Nov 30, 2011

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Good morning EAvers! There were somewhere around 200 new people who signed up for EAv yesterday, which is almost double what we’ve seen on typical days in the past. As a result there are a lot of great new people to meet and invest in.

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

Top New Empire Avenue Stocks – Nov 29, 2011

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Good morning Empire Builders! We’ve had some good new players join EAv in the last 24 hours…

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

Top New Empire Avenue Stocks – Nov 28, 2011

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Good morning! Not many great new players to invest in, but you gotta play the hand you’re dealt and make the most of it, right?

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

Top New Empire Avenue Stocks – Nov 27, 2011

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Good morning EAvers! A small list today, but some real gems in there.

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

Top New Empire Avenue Stocks – Nov 26, 2011

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Good morning! Yesterday may have been our best day for new players yet on Empire Avenue!  12 players made my primary list, some of them with ROIs around 2%.

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

Top New Empire Avenue Stocks – Nov 25, 2011

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Good morning! Hope all of you in the U.S. had a Happy Thanksgiving. This morning we’ve got quite a few good new players to invest in.

Here’s my list of the top new EAv players from the last 24 hours:

Here are some new players that didn’t quite make the primarily list, but are close enough that I recommend giving them a try:

Have a great day investing!

– Paul (e)PDSTEIN

To make the primarily list of the top new stocks, a stock must meet ALL of the following criteria:

  • ROI > 1.2 (ROI is dividend per share divided by stock price)
  • Dividend of at least 0.25e/share
  • The player has bought shares in other stocks
  • The player has connected at least 1 social network to EAv

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